Cristina Afors - business economist and cultural analyst
Partner, Cultural Imprint

Cristina has multi-cultural experience in her DNA (born in Brazil, married to a Swede and with two English children). Intrigued by these very different cultural mindsets, she researched and identified the beliefs and emotions underlying behaviour. The result was the development of Imprint Analysis in 1988. Using insights from many disciplines, including neurosciences, psychology and anthropology, Cristina now focuses on applying Imprint Analysis to global businesses, organizations and political parties. She works with international companies and organizations in the private and public sectors, covering NPD, brand building, strategic communication and cultural change. She is fluent in English, Portuguese and French with a working knowledge of Swedish, Spanish and Italian.

Dr John Evans - quantitative and qualitative research
Partner, Cultural Imprint

John’s multi-disciplined track record focuses on utilising psychology and technology to drive real business outcomes. John is an Inventor, consultant, academic scientist, and psychologist. He works with large international organisations in both private and public sectors on sales, marketing, employee engagement, leadership and culture change.

John invented the first automated psychological profiling system (still in use today, for recruitment and vocational guidance), and helped design the renowned Australian Quality (Oz Model) and Leading Australians (LBB) Studies.

Stephen Newham - political strategist
Associate, Cultural Imprint

One of the new breed of political party directors, Stephen Newnham has played a pivotal role in key ALP election successes at a state and federal level for close to two decades. Stephen’s uncompromising, clear-headed style is characterised by a determination to achieve success, sometimes through the use of unorthodox and innovative campaign ideas not previously seen in Australian elections. Methods developed during Stephen’s four-year tenure as state director include successful trials of the first market-based and intuitive polling used in Australian politics. Stephen’s background, political experience and innovative polling techniques give him a rare combination that can deliver both pin-point analysis and ways to achieve effective results.